The threat of tasks at startups. Commercial tensions between Europe and the United States, with the prospect of New ratesRisks also generate shock waves on the ecosystem of innovation. On the one hand, if the immediate impact seems to be limited – especially since the measures are currently focusing on physical assets – on the other hand, indirect consequences can be considerable. Worry is especially the possibility that Europe responds with protectionist measures on digital services, the so -driven web load: in that case, in that case the tools today for the operation of the startups, such as such as such as Saas -Licencies, Cloud Computing and Payment Platformscould be less accessible because of the increase in costs.
The question becomes even delicatial for the startups that have chosen legally in the United States: They can be punished in the sale in Europe. At the same time often the realities that solutions for artificial intelligence often develop Integrated in exported machines As industrial partners, they run the risk of being excluded from the American market if the production companies would specify export for economic reasons.
Yet there is no lack of encouraging aspects. The younger founders turn out to be ready to adjust, even to change their country to stay competitive. Moreover, this phase of uncertainty could act as an incentive for Europe, which has the opportunity to accelerate the construction of itself technological sovereignty And industrial. However, much will depend on the macro -economic evolution: a possible recession would have Cascade effects, reduce startup assessments, hindering investments and delaying the possibilities of growth.
European startups included in Delaware in danger
The mutual tasks between the United States and European countries will soon be able to influence the startup ecosystem. From SaaS statements to destination on goal. Gianmarco Carnovale, president of Rome Startup, an incubator of the capital, IP analyzesObsible scenarias in the case of tasks on American digital services.
“The real critical point concerns the American online services that were exported to Europe. If Brussels decided to respond with tasks on American protectionist policy, the first to pay the digital giants: Saas Licencies, Cloud Services such as AWS and Azure or payment platforms Come Stripe – explains carnovale A wired -. These tools would see an increase in prices, which punishes the startups that they use every day: almost everything. Also the Advertisement -Investments Startups on Meta and Google can be influenced: in particular for those who work exclusively online, the costs for contact Acquisition (CPA) would rise, with a direct impact on budgets intended for marketing. A further side effect would relate to the Italian (and European) startups that the registered office in the United States has formed, especially in DelawareFor reasons with regard to investment. In all respects American companies are being considered, they would be punished in the sale of its services in Europe, in case of tasks on digital services. In this context of tension and uncertainty, however, A possible chance is also emerging: to push Europe to finally become a technological player at the first level, to equip himself with an autonomous industrial strategy and to reduce dependence on foreign services. “
The new generations of entrepreneurs ready to leave Italy
Also the Startup Italiane Developing solutions for artificial intelligence can experience indirect consequences. Nazzareno Mengoni, founder of Startupbootcamp Italy (a Milanese accelerator), reflects on the choices of younger entrepreneurs and about the risks for technological exports.
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