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The rapper, who died at the age of 31 on Saturday, won in 2023 and 2024 as the artist who sold the most albums in France. However, most of his fans listen to him on streaming platforms.
He was the largest album vendor in France. Rapper Werenoi died brutally on Saturday at the age of 31. As early as 2023, Jérémy Bana Owona had settled as the artist who sold most albums in France, according to figures from the National Union of Phonographic Edit (SNEP). A version that he had reissued in 2024 before PLK, Indochina, Billie Eilish, Pierre Garnier or Zaho de Sagazan. But why would you measure the success of an artist with his album sales, at a time when most French people listen to music in streaming?
Since 2016, listening to streaming – on Spotify, Deezer or Apple Music platforms – has been counted in album sales. But listening is not worth a sale. It takes 1500 streams before a sale is recorded – until 2018 it was 1000 for a sale. So based on this, the total listening to streaming of all titles of an album is converted into equivalent sale, after he has been deducted from this total half of the streams of the most listened streams. And this, to prevent manipulation of the figures by listening to a single title.
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Free listening integrated in calculation since 2024
Small clarification: All currents are not housed in the same brand. Since July 2024, the SNEP has been integrated into album sales “Audio and video streaming funded by advertisements (Freemium)”Or listening to people who do not have a paying subscription to a platform. Until then, only streams of subscription offers (Premium) were counted. “To take into account the differences in contribution of any format to the storage of recorded music, the selected ratio for this integration is 7 Freemium flows for a premium stream”The SNEP explained in a press release published at the end of June 2024. We will arrive at a total of 10,500 free listings for a sale.
To be a gold album, he must reach the equivalent of 50,000 sales. Or 75 million streams. For a diamond disk this rises to 500,000 sales equivalents or 750 million streams.
If streaming in album sales is a majority part, you should not forget the sale to download and, of course, physical sale (in CD and Vinyl). But even with the ratio used by SNEP, streaming crushes everything.
In 2024, if, for example, more than 14 million physical albums were sold in France, the volume of streaming titles reached the colossal figure of 138 billion. In the case of Werenoi, Henri Jamet, the director -general of the faith of France, the record company of the rapper, recently reported to the Figaro E.n three years of career, Werenoi [avait] Sold nearly a million albums in France, including 5% in physics ”.
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