Tiktok launches a national initiative in honor of the month of small companies and promises $ 1 million in advertising credits to support small companies in the United States. The platform, the home base of more than 170 million American users, says that more than 7.5 million companies are currently using ticktok to grow their reach and to involve a new audience.
According to the company, 74% of companies say on Tiktok that the platform helped them to scale – by hiring more staff or expanding the market range. The new programs are aimed at accelerating that momentum through financial support, education and mentoring.
Most important initiatives for small companies
As part of his celebration of the month of small companies, Tiktok is rolling out various initiatives to enable entrepreneurs:
- $ 1 million ad -credit giveaway: Small companies based in the US are given the opportunity to win advertising credits to help them grow on the platform.
- Small Biz Fest Tiktok Academy Webinars: At the beginning of May 15, Tiktok organizes a weekly webinar series that offers expert advice and strategies for making successful advertising campaigns.
- “100 ways to grow on Tiktok” Video podcast series: This content series will share stories and insights from entrepreneurs who use Tiktok to build their brands.
- Small Biz Fest Roadshows: These personal events in Los Angeles, New York City and Austin will help owners of small companies to optimize their Tiktok-Diseness.
Entrepreneurs have access to the full range of the campaign – including registration and content of events – by visiting Tiktoksmallbizfest.com.
Bring the success of small companies to the attention
Tiktok uses the campaign to emphasize success stories about small companies that have been won by the Platform Momentum. Among them are:
- Cacao Asante (@cocoaasante): Founder Ella Livingston has scaled her luxury chocolate brand worldwide after a viral review by maker Keith Lee.
- Coastal caviar (@Shopcoastalcaviar): Kelly Boigian launched her handmade charm chain company and reached $ 1 million in income within six months.
Growth by Tiktok Shop
Tiktok Shop continues to serve as a growth motor for small companies. The platform quotes several success stories:
- Bossup Cosmetics (@Bossupcosmetics): Founder Aaliyah Arnold saw her company grow by 500% after launching a color -changing lip oil by Tiktok Shop. She sold more than 500,000 units and bought her first house at the age of 20.*
- Final Baas Sour (@finalbosssour): The viral taste test videos of the brand and strong maker involvement led to consistent sale and a dedicated supporters.
From beauty products to unique snacks, Tiktok Shop enables small companies to change casual viewers into loyal customers. During one-month small companies, users can explore striking products from small companies through a dedicated in-app Banner and the Small Biz Fest tab of 27-29 May.
In addition, Tiktok will bring small companies in the state of Capitols in New York and Texas to the attention, where entrepreneurs will have the opportunity to meet policy makers and discuss the economic impact of the platform on local companies.
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