Exclusive:
Seven news Melbourne -anchor Peter Mitchell is relieved that network bosses have chosen not to return controversial horoscopes to screen this year.
“They are honest enough and open enough to say:” Okay, it didn’t work, get rid of it, start again, “he says TV tonight.
“When they threw the horoscopes, I wondered if she saw that coming? But when they didn’t return after the summer break, I thought:” Well, that’s probably a good thing. “
“The problem, as soon as they lost themselves Today tonight In Melbourne and Sydney, is that you can’t fill the second half hour of the news with stories about whether margarine is better than butter?
“It is an hour of news bulletin, our flagship product, and it must still have credibility. So you can try to adjust it as much as you want, with different gimmicks and what do you have, but as I have discovered during my career, it all falls back on news.
“People just want the news, and that’s exactly why they turn on the TV. Not just to get the photos, but they want the news and they can sort it out for themselves. They know the wheat of the chaff.”
Mitchell started to broadcast this week from the new house of Seven Melbourne in Melbourne Quarter Tower, which offers a larger space and improved technology. Whether that is enough to give seven the lead on the market on the market can still be seen.
“We beat their heels. We had weeks in which we won nights. We haven’t won weeks this year, but it has been so close to the occasion. Their introduction goes very well and on nights when those two shows are close by, we had a few wins ourselves. Our audience got to work last year.
Mitchell also keeps his options open for a future on seven for contract negotiations soon.
“I’ve been doing it for a long time, and I would lie if I didn’t say I am thinking of the next chapter,” he reveals.
“At the moment I have been contracted until next year, so I will continue, especially as far as I think we will discuss what is happening with (Melbourne News Boss) Chris Salter. But at the moment I still enjoy what I still am.
Seven news 6:00 pm in the evening on seven.
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