A new business incubator has been launched in Sydney with a specific focus on supporting female entrepreneurs in the marketing and communication sector.
Muir Ventures, founded by Sophie Muir, who previously founded Maven PR and acts as director of the Attik, is intended to tackle the continuous under -representation of women in leadership roles of agencies.
The company will offer financing, mentorship and resources to help founders to launch new agencies or to scale up existing activities in various marketing disciplines, including public relations, social media, influencer marketing, content production and advertisements.
Tackle gaps in the industry
According to Muir, the initiative responds to persistent challenges regarding female representation in senior marketing roles and wage differences that continue to influence industry.
“Muir Ventures believes in the enormous potential of the female marketing entrepreneurs of Australia and was founded to support them to launch and grow their agencies. Women are historically under -represented against leadership levels in business, so Muir Ventures tries to tackle this,” she said.
“We want to see more women at the helm of agencies, possess their impact, form the culture and running of powerful companies that reflect their values and their vision. As we know, the wage gap of the gender is still alive and good in many agencies, so many women who earn their own.
Four -layer support structure
Muir Ventures offers targeted programs designed for various stages of business development:
- Agency builder Focuses on launching new marketing and communication agencies from the start.
- Momentum Supports the scaling and expansion of existing agencies that want their activities to grow.
- Mentoring and advice Offers one-on-one strategic guidelines during the entrepreneurial trip.
- Turnaround & Transformation Assists agencies that are confronted with operational challenges or that require strategic reinvention.
The organization plans to work together with 10-12 agencies annually, with the emphasis on sustainability, profitability and leadership development in the long term instead of rapid expansion.
Wider industry -impact
The launch comes when the marketing and communication sector continues to struggle with representation problems at the executive level. Data from the industry shows that women consistently remain under -represented in the role of senior agency, despite the fact that it exists a considerable part of the workforce upon arrival and mid -levels.
Muir Ventures will actively take Talent Headhunts, while he also accepts requests from female entrepreneurs who seek support for their ambitions of the agency.
The initiative represents a targeted approach for tackling structural challenges in the marketing industry, specifically aimed at supplying capital, expertise and networks that are usually required for the successful establishment and growth of the agency.
Interested entrepreneurs can apply for www.muirventures.com.
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