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Giada de Laurentiis did not want to be famous. She did not hunt for TV deals or dreamed of launching a digital brand. When Food Network asked her for the first time to submit an audit tape, she resisted.
“I just wanted a job, so I didn’t have to trust my family,” she says Restaurant -influencers host Shawn Walchef.
The camera saw something she had not planned for. The culture did that too. Before the Emmy Awards and restaurant openings, the Laurentiis was a quiet child in a very loud family. Born in Rome and raised in Los Angeles, she grew up in a household where tradition mattered, and heritage was not negotiable.
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Her grandfather was a towering presence. A pasta maker became a film producer, he brought the whole family to the United States and chased the promise of success in Hollywood.
Their world was a merger of food and film. The Laurentiis remembers afternoons in the Italian food hall of her grandfather and looked at how customers wonder about imported cheeses, hanging salamis and ingredients that they had never seen before. This was long before the Italian food in America had become mainstream. The experience was compelling, almost theatrical.
It left a print. She didn’t know it at the time, but those after -school visits would determine how they thought of eating, emotion and hospitality. What people pulled in was not just the taste. It was the feeling and the story.
“I wanted to do something that created the same reaction,” she says, to think about how guests responded to the markets of her grandfather.
Even while she studied food anthropology, trained in Paris and worked in Lekker Dining, the storytelling instinct never left – it was part of her DNA. And when she finally said yes to a recorded audition, it turned out.
“I really didn’t feel like being in front of the camera,” she admits. “There was no plan.”
Italian every day Was a breakout hit. But in the spirit of the Laurentiis, the goal was never star: it was independence and suicide.
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Build her Giadzy brand brand
BastardsThe Lifestyle brand De Laurentiis was launched in 2016, started as a simple blog. It is now a composite marketplace, media hub and e -commerce platform that reflects her view of Italian life: simple meals, joyful hospitality and stories that matter.
With recipe kits, travel tips and premium pantry -not from Italy, Giadzy is a direct expansion of the upbringing of the Laurentiis and the personal ethos.
That foundation has placed it for larger movements. She recently worked together with Amazon on both a digital store and a new multi-year Amazon Studios Inscripted Series-deal for Prime Video. She and Amazon combine content and trade in a way that can go her audience from looking at cooking to shopping – all in the same digital space.
At the same time, she is expanding her restaurant footprint. The Laurentiis’s Las Vegas Location I just passed the 10-year-old figure, a big milestone everywhere, let alone on the strip. When she opened it, the Eetscène of Vegas was led overwhelming by men. As one of the few women who step into the tent with her name in that room, many doubted that she would last. She didn’t just last – she built something that was re -defined how Vegas Dining could feel.
Related: This chef lost his restaurant in the week that Michelin called. Now he has made a comeback by perfecting one recipe.
She now brings the same approach to Chicagoland, where she is launching two new restaurants: Sorellina and Sorella. One casual, an elevated. Both are designed to feel warm, clear and inviting – not moody steakhouses or exaggerated menus, only intentional design and food that speaks.
“I don’t try to do what everyone does,” says the Laurentiis. “I try to create places that feel like me.”
That is what her brand was always about. No trends, but remain rooted in something deeper. “I don’t know what I do half the time,” she laughs. “But I keep learning. And that’s what keeps me going.”
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Related: How a place on ‘The Montel Williams Show’ has fueled a restaurant option for this Miami Chef
Giada de Laurentiis did not want to be famous. She did not hunt for TV deals or dreamed of launching a digital brand. When Food Network asked her for the first time to submit an audit tape, she resisted.
“I just wanted a job, so I didn’t have to trust my family,” she says Restaurant -influencers host Shawn Walchef.
The camera saw something she had not planned for. The culture did that too. Before the Emmy Awards and restaurant openings, the Laurentiis was a quiet child in a very loud family. Born in Rome and raised in Los Angeles, she grew up in a household where tradition mattered, and heritage was not negotiable.
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