When Alexandra Baker Potten started to hand out her homemade Haitian pickle– Spicy herbs for rich food such as fried pork and plantines – friends and family could not get enough. What started when one side on Etsy turned into a full startup of food, In the kitchen with AlexandraWhere she sells her products through Amazon and independent retailers.
But when the sale was picked up, the pressure to meet the growing demand without sufficient capital also did. She appeared on Entrepreneurial therapyPresented by Amazon Business, to ask a question that many founders are confronted with: how do you keep scales if you no longer have any money? And how they can protect her marriage and mental health.
Related: How much capital does your startup need? Here are 7 important factors to consider.
Baker explained that the question quickly arose and forced them to organize inventory almost immediately, although the money from earlier sales had not yet completely landed. She and her husband, Troy – who now run the company together – had already been baptized in their savings, an inventory line from the credit and caught their leisure activities. “We were used to several outings all year round and eating out a few times a week,” she said. “We had to cut a lot of it.”
Perell welcomed baker for staying rooster. But she warned that every founder must define his financial breaking point. “You have to know how much you are willing to lose,” she said, “because at some point you also have to take care of yourself.” For her, that number was $ 30,000 – $ 10,000 from her grandmother and $ 20,000 on a credit card.
Dr. Drew took the emotional toll that the company took, and pointed out that it weighed in Baker and her relationship. “I am a bit sad to listen to you, talks,” he said. “You have lost something between you and your partner. And you are willing to pay that price in the short term, but you must be careful that it will not be chronic.”
Baker admitted that they would come in the neighborhood. “We were almost there,” she said. “And so far it was as if a light went on. If we didn’t see that, I think we would have been very close:” Okay. We tried it. It doesn’t work. “
But the renewed momentum and support of the Entrepreneurial therapy Hosts – go her hope. “We believe in you,” said Perell. “You certainly have that winning spirit.”
Entrepreneurial therapy is presented by Amazon Business. Smart business buying starts with Amazon Business. Leather.
Related: ‘You need support:’ Honest advice for a founder who tries to do it all alone
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