Eofy Marketing falls into small companies every year

For small companies, this end-Financial year (EOFY) is a double-cut sword. On the one hand it is one of the busiest retail periods in the calendar – Aussies spent a huge $ 36.2 billion During last year’s Eofy season, with more three -quarters Making planned purchases into sale.

At the same time, marketers play in a saturated room where it becomes more difficult to cut the noise. Retailers are increasingly bringing discounts in the beginning, so that what is often seen as an opportunity for increasing income in a minefield of possible marketing blunders while brands compete for the attention of overwhelming consumers.

So how can small companies with limited budgets break through the noise and take their target group into action? With the research platform of Istock, VisualgpsIt discovers that three out of five Australians base their purchase decisions on visual content, understanding the content characteristics that influence the choice, will be crucial in planning EOFY campaigns.

The value benefit for SMEs

VisualGPS data is on the way to this EOFY sales season, have shown that the visual content characteristics that best resonate with Australian consumers are transparency, reliability, emotion and reality. With 60% of the ANZ consumers skeptical about packaged goods advertisements and 81% that encounter the wrong information, trusting is a low layer. Research suggests that companies urgently have to reconsider their visual content strategies.

People want the full story – the good, the bad and the ugly. The research has shown that earning consumers’ trust is decreasing from honesty and transparency, which are essential for authenticity and combating incorrect information. Companies that give priority to transferring product accessibility are really about their offer and evoking real emotion through their visual communication, will strengthen a positive involvement of the public.

Here are the five common visual communication errors that small companies make, and how they can prevent them from getting the most out of your marketing budget on their way to Eofy.

1. Are not going on from your images

With visualgps research that reveals that visual content that feels abstract, outdated or artificial, the least likely to resonate, small companies must notice whether their visuals are modern or up -to -date enough. This does not translate into exaggerated or futuristic content, but instead refers to what reflects situations and institutions to which your target groups can relate.

For Australian consumers, expectations must meet reality, with almost all consumers (98%) agree that authentic visual content helps to build trust. It can be tempting to show your company in the best possible light, but when that photo distorts reality, it is time to focus on authenticity again.

2. Not being transparent about the use of AI

AI can save companies time and money, but it also feeds skepticism among consumers. 51% of consumers doubt the authenticity of content generated by AI, with reference to a lack of human touch and ethical judgment. There are also concerns about digitally improved images that are misleading, resulting in the mistrust of the brand.

Because AI is the main cause of distrust in advertising, where 87% of Australians want to know when AI is used to make or edit images, companies must be deliberately about its role in marketing efforts. Before they lean on AI, brands must be clear why, when and how it should be used. Transparency prioritizing When visuals are generated or processed, it is not only about ethical practice-it is about maintaining consumer confidence.

3. Do not train the public about product use

Australians come to when companies exaggerate about the benefits they offer, making this one of the top four reasons that they have no faith in advertisements. As consumers become more and more tailored to the discrepancies between ambitious content and reality, Australians trust more on brands that use real and recognizable content that reflects product use in daily scenarios and ordinary people.

With 44% of Australians who say that consumer’s choice is powered by images and videos, it is a mistake to miss important details in your visual content. When you come across a new offer, customers want to know clear details about your product, as well as price, customer service and any risks. To guide the EOFY strategy, marketers must consider using realistic, everyday images of their product that is used and wondering: does the content accurately reflect the possibilities of the product, or does it idealize them?

4. Don’t use video

As algorithms accelerate, it is no longer enough to only serve static content. Consumers want to see a mix of images and video, in which VisualGPs discovered that video content has produced more conversations with short form than any other form for 70% of the companies.

With 72%, Video prefers product demonstrations, companies must consider using a mix of video and interactive content to involve the public during the sale. Video is one of the most powerful tools for education and consciousness in the marketing tool kit; In addition to informative, you can also use it to humanize your brand with small companies, so that personality and humor can shine through.

5. Emotionally flat

Insight into how visual content makes people feel, is important to understand their influence on their purchasing decisions. Content that makes consumers feel confused or frustrated is less likely to stimulate the conversion, while content that consumers feel happy or empowerment will cause the brand trust.

Consumers have more positive reactions to brands when they present security and transparency, real testimonies from customers or clear and detailed product information in their visuals. For 61% of consumers, happy with a purchase and connected to a brand make the expenses worthwhile – which suggests that brands have to consider how visual characteristics can evoke different emotional reactions and create new meanings to the public.

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