Dranki leads Snipes Back-to-School Campagne in addition to his comedy collective

DRUKI brings his comic flair to a new campaign that is all about bringing children back to school with a smile.

The actor, comedian and social media stood collaborated with Global Sneaker and Streetwear Giant Snipes For the back-to-school campaign is “Style is in session.” As part of the multiplatform campaign, Drski plays in a brand content series where he will bring his characteristic humor to different school roles, from an exaggerated director to a no-nonsense gym coach, while he all brings the newest styles of snipes and affordable price points to the attention.

To keep the campaign faithful to the Druki brand and resonated with its 22 million followers of social media, the founder of the Records called in a few familiar faces of his comedy crew. NAVV Greene steps in while the cafeteria and Hall -Monitor, the ugliest rapper Alive plays the rebellious student, Chris Too Smoove Darme Out -Style commentary, and Lou Young takes the lead as the supervisor of the detention.

“I enjoyed working on this campaign with Snipes,” Drski said in a statement. “It was a collaborative approach of the creative where they gave me the freedom to intervene personalities from my world in the content, which helped to connect the two spaces organically. It was nice to play different school characters while I emphasized snipes in a fresh way. I look forward to working with snipes and where they have” because they have “because they have” because they have “.”

The digital first campaign goes beyond social media, which means that impact is brought out of practice by exclusive community events, initiatives for initiatives, in the store and online deals and back-to-school meet-and-greets with Druski. It is all part of an attempt to create authentic connections between fans, snipes and Druski, while the top product categories such as backpacks, footwear and accessories bring to the attention during one of the largest shopping seasons of the year.

“This is not just a back-to-school campaign,” said Kelley Walton, Snipes USA CMO. “We create buzzworthy, Snackable and Shopable Content that speaks to our consumers in an authentic and recognizable way. The connection of Druski with our core audience makes him the perfect partner to increase our brandergy and to strengthen ourselves as cultural leaders in sneakers and streetwear.”

“Day one”, the first episode of the campaign “Style is in Session”, debuted on July 7. A follow-up entitled “Final Bell” will fall later this summer, with the full campaign that records the entire back-to-school store trip.

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