TerribleA direct-to-consumer (D2C) platform for mobile games and marketing meeting company Appsflyer announced a strategic partnership.
They offer a uniform platform -dependent mobile and web analyzes and attribution solution. The new integration enables mobile game developers improved visibility in player behavior and purchasing patterns in both in-app and web store environments.
Traditionally, mobile game publishers could only measure in-app purchases via appsflyer, so that web store transactions are not justified. This gap limited their ability to measure the entire LTV and hindrance optimization campaign. With the new integration, AppsFlyer now writes all purchases mobile and web-toe to installations, UA and re-engagement campaigns, which supplies a holistic image of the customer journey and overall ROI.
App Charge implements a server-to-server (S2S) communication to send logs and buy events directly from the web store.
These events enrich the appsflyer dashboard by filling in previously missing contact points, giving developers a complete picture of user behavior in both mobile and web experiences. This allows developers to access full Lifetime Value (LTV) and ROT data for advertisements (ROAS) returns for both mobile and web purchases, thereby guaranteeing more accurate user acquisition (UA) decisions.
“The games industry, and in particular the mobile space, is constantly evolving to meet the ever Changing needs and desires of players and their requirements,” said app Charge CEO Maor Sason, in a statement. “We work together with AppsFlyer because of their unparalleled expertise in marketing measurement and data analyzes to help us ensure that our partners of mobile game developers remain connected to their communities and customers while continuing to explore new boundaries with web tower and in-game purchases.”
The companies said that this deep integration also supports the newly launched payment links from App Charge, with which mobile developers can accept direct payments from iOS users, via a secure web cash register. App Charge and Appsflyer now allow campaign-based payment links to be connected to attribution data with which mobile game developers can measure the campaign performance, can evaluate the involvement of players at all contact points and make informed decisions that maximize the return on the investment.
“It is essential for developers to understand the customer journey from start to finish, so that they can identify improvement points, optimize performance and maximize sales,” said Adam Smart, product director of gaming at AppsFlyer, in a statement. “The expertise of App Charge in the income of mobile games and their understanding of the requirements of Topgamestudios in combination with the leading analysis options of AppsFlyer will offer developers the necessary insights to understand their audience and to create smarter decisions to create seamless game experiences.”
App Charge, with head office in Tel Aviv, is financed by Gillot Capital Partners and Play Ventures and is led by veterans from Rovio, huge games, Moon Active and Play Studios.
Appsflyer helps brands to make good choices for their business and their customers with its advanced measurement, data analysis, in-depth link, involvement, fraud protection, data-clean room and technologies for privacy retention.
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