AI ethics in marketing: a strategic guide with Paul Chaney

Summary

In this episode of The Duct Tape Marketing Podcast, Host John Jantsch welcome Paul ChaneyAn experienced digital marketer and publisher of the AI Marketing Ethics Digest. As artificial intelligence is central to marketing, Paul argues for the reason why ethics and strategy should lead the conversation – not just the latest tools.

The discussion investigates how uncontrolled AI use can damage brand confidence, create internal chaos and lead to missed opportunities. From AI-Techno stress to the need for governance and transparency, this episode offers a timely blueprint for the responsible assumption of AI in modern marketing.

About Paul Chaney

Paul Chaney is a B2B writer, content strategist and the founder of the AI Marketing Ethics Digest on substit. With a long-term career in digital marketing, Paul offers a sharp perspective on how companies can balance the excitement of new AI tools with responsible, customer-oriented ethics. His consultancy and writing is rooted in helping brands to build trust and clarity in the era of automation.

What you learn in this episode

• Why ethical frameworks are crucial in AI-driven marketing
• The risks of “Shadow AI” and how to rule internally
• How AI Techno-Stress influences employees and teams
• Why strategy should always come before you take on new technology
• How to reduce an “in boxes” AI system chaos and stress in organizations

Important moments from the episode

• 00:40 – Why Paul launched the AI ​​Marketing Ethics Digest
• 02:56 – Responsible AI from the perspective of the customer, not just compliance
• 4:06 AM – Transparency, bias and brand reputation in AI -output
• 5:33 AM – Strategy for technology: “avoiding bad work faster”
• 6:59 AM – what “Shadow Ai” is and how it can harm organizations
• 08:30 – The need for user policy and the monitoring of internal AI use
• 10:54 AM – The generative AI Business Adoption – Hierarchy has explained
• 12:51 – embedded AI in the corporate culture with governance and clarity
• 15:56 -What is AI-Techno stress and how does this influence staff?
• 18:24 -Lack of training is a hidden ethical risk for employees’ well -being
• 19:55 -A Real-World Bureau that navigates generation divisions in AI-adoption
• 21:06 – Why many business owners can give up AI – and what that means for consultants
• 22:15 – where Paul can be followed and subscribe to his work

Explore responsible AI in marketing

Interested in learning to use AI ethical and strategic in your marketing practice? Start subscribing to Paul’s newsletter and view his content strategy services.

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Tags:

AI in Marketing, Marketing Ethics, Digital Strategy, Paul Chaney, Marketing Podcast, AI Governance, AI Adoption, Shadow AI, Duct Tape Marketing