Amazon Australia has officially launched Amazon Business, a new B2B marketplace that is designed to make purchasing easier and more cost-effective for Australian companies of any size.
This step as a new YouGOV research reveals that 90% of Australian small and medium -sized companies (SMEs) struggle with rising operating costs, with more than 80% forced to increase prices by an average of 13% in the past three years.
Amazon Business is intended to relieve this financial pressure by offering tailor -made purchasing solutions that provide meaningful cost savings and operational efficiency.
Rising costs stimulate change
The Yougov study, commissioned by Amazon Australia, showed that 92% of SMEs have had to deal with higher costs in the past three years. Operating costs are the largest care for 79% of the companies investigated, with the costs of goods and products that are identified by 62% as the most important motivation of rising costs.
As a result, 83% of SMEs have to pass on these costs to customers. Lena Zak, Amazon Business Australia Country Manager, said: “Amazon Australia is delighted to support Australian companies and organizations of any size in simplifying a crucial aspect of their activities, so that they can concentrate on what is the most important thing for them: to better serve their own customers, while growing their organizations.
“We know that 78 percent of SMEs have had to implement cost -saving measures in the last three years. Since operating costs continue to rise, Amazon Business can help to purchase part of that pressure by offering meaningful savings on daily goods and supplies, together with the convenience and simplicity of our delivery experience.”
What Amazon Business offers
The platform offers a wide range of products, including office supplies, electronics and furniture, all supported by the efficient Amazon delivery network. Australia is now the 11th country that launches Amazon Business, according to markets such as the US, the UK and Germany. The most important functions for business users include:
- Verified customers receive a 30% discount (up to $ 100) with their first purchase until June 30, 2025.
- Combines fast shipping with business -oriented functions such as shared accounts and buying policy to streamline purchasing and reduce costs.
- Save up to 10% on hundreds of thousands of products and up to 20% when buying in bulk.
- Help companies control the budgets by setting purchase limits and requiring approvals.
- Let several employees shop with adapted roles while maintaining supervision.
- Founds employees in the preference for products and suppliers to enforce the purchasing policy.
- Available on many products to help with accounting.
- Sustainable products height to help companies reduce their impact on the environment.
Boost for Australian sellers
The launch also offers new opportunities for thousands of Australian sellers on Amazon.com.au. Through execution by Amazon (FBA), sellers can use Amazon’s logistics network to store, pack and send them efficiently to business and consumer customers. Majid Ali, owner of Posh Majestic, established in Canberra, said:
“Selling on Amazon has been a great step for our company and connects us with customers throughout Australia. I am really looking forward to what Amazon Business can do for my company, because it will open a whole new cohort of customers, which means that I can now reach business customers via Amazon.
“It makes things so much easier with simple tools to manage the stock and keep track of how we do it. Our anti-elegant mats are perfect for offices and workplaces, so it is a huge opportunity to sell directly to companies to grow.”
A growing worldwide platform
Since the launch in the US in 2015, Amazon Business has grown to serve more than 8 million customers worldwide, including large companies such as 96 of the Fortune 100 companies. It generates around $ 35 billion in annual turnover by offering deep discounts, a wide range and smart purchasing tools. With this Australian launch, Amazon Business is a member of Canada, France, Germany, India, Italy, Japan, Mexico, Spain, the UK and the US as a strategic partner for companies worldwide.
Visit for more information or register: www.amazon.com.au/business.
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