When I open as a twenty years old who works a nine-to-five, there is a good chance that I will find “5 to 9” videos that show variations of what the day of a young professional should look like my day. I love both and hates them.
“Corporatetok” is in abundance with what some professional gene employees are from Sunup to Sundown. There are 5 AM-TOT-9 AM Training sessions, healthy breakfast smoothies, morning reading sessions, time -stamped working hours, and even full 6 hours-to-11 pm Routines that combine it all, from morning training to dinner with friends to the end of the night skin care regimes.
This trend is apparently in line with the obsession of Gen Z with the balance between work and private life. But in reality it could be to prevent the efforts that Gen Z made to delay. They only register work to report again and see how productive everyone is.
According to a Prater research surveyBurnout takes place earlier than ever, where Gen Z and Millennial Adults report an average high-stress age of 25, compared to the previous peak fire of 42 for older generations. Gen Zers have become notorious because of their insistence on the balance between work and private life, either by “micro-pension” or connections to the office. The problem is that it might not be just work that she burns.
A 2022 MCKINSEY study Discovered that gene Z is more negative by social media than older generations. Gen Zers also reports that they check their social media more often than their older counterparts. More than a third (35%) say they spend more than two hours a day on social platforms; Less than 25% of older generations say they spend more than two hours a day on social media.
In particular, videos that emulate the “perfect business routine” could aggrate the unprecedented percentages of the younger generation. Gen Z lives in a world of constant comparison with impossible standards.
“For some people … Social Media shows them all these memories that you should constantly work or grind,” says Angela Yuson Lee, a PhD student at Stanford University who studies Gen Z..
“You see that it could not only be that you could be this really great business boss, but you could also be a really beautiful and successful influencer, or you could be a really incredible athlete or bodybuilder,” Lee adds. “It is as if you see the best and … the most impressive types of people in a certain work that is more represented on social media than you would see in the daily world.”
The rise of the “daily” influencer
However, not everyone buys in the ultra-productive five-to-nine routines that are hyped on Tiktok. Some influencers try to find a middle ground.
Chiara Lucia, 23, works a job with nine to five in New York City. But in her spare time she is a content -maker with 77.6k followers Tap and 4.27k on YouTube.
Blitzy portraits of PR events, high-end dinners and endless Equinox classes rarely appear in her videos. Instead, you will find videos such as “My 5 to 9, after my 9 to 5” and “No days” under her most popular content. She says that most of them is inspired by her own desire to take a break of her traditional routine and maintain a creative exhaust valve.
“My content became more about recognizable content such as working, being tired after work and finding things to do,” says Lucia. “I feel that I have a big focus as soon as the working day is over, it’s time to reclaim the rest of my night and show how you can get the best out of the free hours you get on the day.”
But even she is not immune for the constant pressure of ‘doing everything’ printed on her generation.
“It is very easy to get trapped in the New York lifestyle, and I am sure it feels like” I live in this big city in every big city, I have to use it, “says Lucia.” Like, why should I sit inside? But it is not super feasible if you have a regularly paid or boarding trip and you are tired. ”
Consuming social media
The constant access to the life of others does not go away quickly. An example: Lucia’s response to non-durable five-to-noon videos was making sustainable five-to-no videos. It can rather be on the digital natives themselves to understand how they can stop the endless comparisons with influencers.
Lucia says she manages this as an influencer by staying grounded and having many friends who are not influencers.
Lee says that she likes to remind people to pay attention to how social media make them feel. In her research, she conducted focus groups with Gen Ztieners who talk about the trends they see. She notes that none of them actually implement the perfect skin care and training routines that are fed to them by influencer videos.
She believes it is important to have more conversations about media literacy to help the public understand the difference between viral content and sustainable living habits. She compares these trends with “Stanford Duck Syndrome. ”
“It is the idea that you go to Stanford, walk around and see that everyone is happy because it is sunny, and it seems that everyone is doing all these cool things and they are so great,” says Lee. “It seems that they are just a duck that easily slides on the surface of the water, but if you look under it, everyone will paddle like crazy, just like trying to keep up.”
Instead of trying to find out the seemingly perfect, flexible Sailing-Levensstijl that are being fed online, Gen Z may have to start looking under the surface.
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