How to use Prime Day traffic without reducing prices | Entrepreneur

Amazon Prime Day means different things for different people. For consumers it is a day (actually a few days) savings with the world’s largest online retailer that offers deals to the 200 million plus Consumers with Prime memberships. For retailers it is a discouraging memory of how challenging it is to compete with a juggernaut of that size.

But competing with Amazon is possible. Instead of a threat to e -commerce, I discovered that the rising tide of Amazon Prime Day can be used to lift all E -commerce boats if you plan in advance and use a tactical approach. In 2023, the E -commerce industry as a whole saw one 6.1% boost In the sale and an increase of 52% clicking during the two -day event of Amazon, which shows that customers will spend everywhere if retailers can use the wave of customers that Amazon makes. Let’s look at some strategies that you can use as a retailer to get the most out of Amazon Prime Day without feeling a slave to the beast.

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1. Plan and prepared early

Since the old saying “the law of the 7 PS” sets, good prior preparation and planning is poor performance and successful customer acquisition during Prime Day is no exception. Make sure you have sufficient inventory of the products that your customers love. It is also a good habit to assess your product stock to make smart bundles. Small retailers can compete with Amazon by offering discounts on bundled products instead of trying to compete on an individual product base.

Layered offers are also a great way to attract customers’ attention. Offering products at price points that give different benefits or functions can attract customers who would otherwise overlook a single product. Microsoft does the “layered” thing by offering MS Office Standard and the more job professional from the office.

In addition, layered discounts on the basis of quantity or purchase amount can encourage larger orders. For example, a supplement company with which I worked offers a “buy two, get 10% discount” and “spent $ 100, get a 15% discount” and other variations.

2. Perform a parallel campaign or event

Amazon does his best to foam his customers for the excitement of Prime Day with regular contacts prior to the event. There is no reason why, as an online retailer, you cannot do the same. Performing e -mail and SMS campaigns in parallel to Amazon’s can let your customers know that there are more deals to be kept than just those of Amazon. Campaigns can be aimed at highly tents whose online behavior and earlier purchases can indicate a tendency to buy items with a lot of request. High request products can be identified by analyzing previous sales data.

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3. Launch and perform a 1-2 week lead generation campaign

A great way to bring new customers into your sales jurisdiction is to use a campaign for generating leads. From personal experience I can talk about the effectiveness of these campaigns, which I have helped to implement customers for many years through strategies for content marketing. Quality content helps companies to absorb contact information from targeted target groups, creating hot leads that can be converted more easily into customers.

By using a maximum of four CADECED contact points for a few weeks via different channels -e -mail, direct mail, SMS, website -destination pages, etc. -you can move prospects through your sales jurisdiction and keep them informed of your products, so that they are ultimately accompanied to where they can complete their purchase.

4. Create urgency with the help of special offers/discounts

The use of special offers has various benefits for an online retailer. Firstly, it offers great flexibility, because offers can be almost everything, from discounts to promotional products to loyalty programs. Secondly, it enables retailers to seduce customers creatively without necessarily offering huge discounts.

Some examples of specials can be as simple as offering discounts on the same day as Prime Day. You can also offer access to Limited Edition products that are exclusively available during the first day instead of discounts. Offering points that are exchanged on a future date or reference bonuses can also be used instead of discounts.

To gain access to Prime Day savings, Amazon customers must first buy a prime membership. Online companies can choose to take the same route by offering a savings membership to their customers, or following the opposite approach by advertising that their discounts do not require membership.

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5. Maximize your range

One thing that I always guess that my customers get to work on the day of and on the first day is to use the power of social media. For more than two decades I have worked with companies in this area, and the benefits are almost too many to mention. But here are some who can help online retailers.

Promoting your company on social media Prior to Prime Day can increase your brand awareness in a time when there is a clear increase in online shopping. Social platforms make targeted advertisements very simple and cost -effective. By responding to questions and the use of tools such as polls and surveys, social media companies can handle customers directly.

6. Make the customer experience an excellent

Amazon is proud of what it calls as a ‘customer obsession’. That philosophy has led their ability to easily find products, purchases with one click and super -poor delivery. Online retailers who compete with Amazon can offer excellent experience for their customers by following a similar approach.

Your website must have intuitive navigation, images that quickly load and clearly display on both desktop and mobile, and data that are easily searchable. Over the years I have worked a lot with retailers and e-tailers on product descriptions. Product descriptions must be concise but detailed and the customer’s recommendations for purchases must be as personalized as possible, so that the purchase history of the customer is used to suggest items that have the most relevance.

The cash register must be streamlined, so that the customer can quickly go from shopping cart to check for the confirmation and summary with minimal hassle. Order diet must be a combination of an adequate inventory that meets the product demand, in combination with fast and reliable shipping. Finally, multiple channels must be available to help customers with any problems.

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7. Courage of involvement after purchase

An attempt must be made to get in touch with customers after their purchase. This gives the retailer the chance to find out how his purchase experience was and keeps the customer involved with your brand. Here the information you collect during the generation of leads can help you. You can send customers SMS messages to their mobile phones, e -mails to their inboxes and special communication for occasions such as birthdays or seasonal promotions.

Not just for Amazon anymore

Amazon Prime Day is an opportunity for online companies to benefit from more consumer traffic and to offer products and services to savings consumers. By staying involved with your existing customers before, during and after the purchase, retailers can encourage sales and strengthen their customer relationships. Generating qualified leads can inject new customers into your sales jurisdiction.