With more DI 700 Mila Follwer divided over his two profiles Tap and others 180 thousand divided on his two Instagram accountsAngela “Bella Physics”, the maker who has made her Chinese Bazaar a social empire, has now landed on television with its own program: “Angela Megastar”In Onda Su Real Time. But the comparison followersIs not always easy to solve. In recent years, many makers or personalities of the Internet have had the opportunity to experiment The big leap of the smartphone screen to that of televisionNot always with the desired results. And the last, in order of time, is just Angela from a megastore.
Despite the big wait, however, the transfer of Angela “Bella Physics” turned out to be a flop in terms of listening: the docu reality did not convince the audience: Only 155 thousand spectators in front of the TV, (it is true, there is also streaming) but 1% share remains a merciless figure.
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Makers have a problem with TV?
Answering this question is not easy. Many television programs are based on the world of social networks that try “Renovate” the schedulesPerhaps misleading that the magic of virality can also land between a place and a news. The fact is that the cases in which a maker succeeded in imposing the small screen with a meaning effect, are very rare, which has not betrayed his social fame. Under this is certain Vincenzo Schettini, known on social networks with the name de “The physics that we like”: His popular program “The Physics of Love”broadcast in the late evening at RAI 2, was a small masterpiece of social media in the cumbersome television world, Recording peaks of 600 thousand spectators with a share of more than 7% who made one of the holy monsters of that time slot, such as Bruno Vespa.
However, others have been less lucky or, say, even less capable. Not so much in accepting the transition to television, which is blinded by the attention of the mechanisms that rule. But that’s not just this: Andrea GirolamiJournalist and Content Manager currently Digital Content Development Manager per media set, In his book that is also a successful newsletter, Scrolling Infinitoexplained to Waded What is the short circuit for which a winning product on social networks automatically does not turn into an equally valid content for television.
How much does the maker and influencers really influence us?
Not being able to translate the number of the app into percentage points depends on various factors: from the vehicle to the public to the product itself. “Linear television is a platform, just like Instagram, Tiktok or Netflix – Girolami explains -. The products within each are similar, but each has their own language and its reference audience. Many well -known faces of television have mediocre results in social networks, An inverted mechanism that does not surprise us. The television channels often involve influencers and makers as simple faces, when these They must also be authors and producers of their content, As happens with their successful digital content. It is no coincidence that Amazon Prime Video MRBeast for the Beast Games series has “registered”, not as a presenter, but as a real production house to which the content is fully contracted “.
About how much these web figures succeed “Movement”, A parallelism with the “colleagues” influence can also be made. How much it can also sell a certain product sponsored by That name? Or again, because singers and well -known faces that marry political causes (see the last referendum, the editor’s note), Can they not transform their mammoth into voices that are followed despite public approval? “In today’s communication, especially in Italy, influencers have two equally caricated dimensions – Girolami continues Waded – Or they are useless not to be related or they are able to solve Deus Ex Machina to solve a political or business problem. The truth lies in the middle and the result of each marketing campaign depends on a large number of factors. You must Right target of reference And above all, create a convincing offer. If a product does not sell, advertisements have nothing to do with it and simply what is presented has no influence on the public. Sorry for cynicism but today Politics is also assimilated for a product like everyone else“.
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