Apple would evaluate The acquisition of perplexity AI To restore the land in the field ofartificial intelligence. According to what reported by BloombergHigh -Level Managers of the Californian company – including Adrian Perica, Head of Mergers and Acquisitions, and Eddy Cue, Head of the Services – would have The hypothesis of an offer for the startup is discussed internally Note for his conversation search engine.
The negotiations would be in a provisional phase, they would not have achieved direct comparison with perplexity. The latter has in fact stated publicly that he “has no knowledge of the negotiations that will be negotiated in implementation or future in the future” with Apple. The Cupertino company, for his part, preferred not to comment.
The startup has recently assessed $ 14 billion After a financing round it offers real answers to users’ questions and you benefit from updated information from the internet. A technology that can be strategic for AppleEspecially given the uncertainty linked to his current collaboration with Google. This agreement, which Google guarantees the role of pre -defined search engine on Apple devices, fruit in Cupertino, about $ 20 billion a year, but is questioned by an antitrust procedure in the United States.
“We started some discussions with them [Perplexity, ndr] About what they do, “Eddy Cue said during his testimony in the process to Google, adding that” the industry of traditional internet research into tools is transferred based on artificial intelligence “.
An acquisition of perplexity – or even only a strategic partnership – would make Apple DI possible Reduce the dependence on Google and to equip yourself with a credible alternative, while Siri and his research skills are improved.
In addition to the acquisition, Apple would have taken into consideration An alternative collaboration: Supporting Supperness as a AI search engine in the Safari -Browser and integrate it into Siri. The internal teams of the company have held several meetings and technical analyzes in recent months, a sign of one Concrete interest in start -up technology.
Meta and Samsung had also set up a perplexity. After a failed acquisition attempt, Meta turned to an investment of $ 14.3 billion in the stairs AI. Samsung, on the other hand, seems close to an announcement of a strategic collaboration with Pertlexity, which could further complicate the submission of the Apple.
Pertlexity, for his part, answered the voices between the serious and the facet: “It is not surprising that the most important producers want to offer the best research and the most precise artificial intelligence to their users. This is perplexity.”
In the meantime, Apple would also try to pullest the ranks of his talents for example Try to grab the co -founder of safe super intelligence, Daniel Gross in meta. In the past, Gross has already collaborated with Apple, after he has sold the startup Cue in 2013, on the basis of some of the first intelligent functions of iOS. One of the co -founders of Cue, Robby Walker, has led Siri this year and is now working on the “knowledge” project, which develops an alternative to chatgpt based on the open web.
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