On Tuesday, IKEA India announced the appointment of Patrik Antoni as CEO, with effect from August 2025. Antoni, together with the National Retail Manager & CSO (Chief Sustainability Manager), will further strengthen the leadership arrangement of the company in India.
He will follow Susanne Pulverer, current national Retail Manager & CSO, who has decided to continue and leave her role and Ikea. She had almost a 28-year trip in Ikea, spent more than eight years in India in 3 different stints, which stimulated commercial growth and transformation.
“Patrik will lead the ambitious growth plans of the company in India, with the help of his 20+ years of IKEA experience and deep knowledge of the total IKEA chain. In this new structure, the CEO will take on a holistic responsibility for retail activities in India and common subjects at Ingka companies,” the company said in a statement.
“With a proven track record in many IKEA markets, Patrik will encourage a uniform approach for retail activities and important functions to stimulate an IKEA India strategy,” the official statement added.
His experience in India includes a period of 5 years as a deputy CEO. He was part of the first Ikea India Retail Team that opened the first IKEA store in Hyderabad. In 2018, Patrik became general director of Ikea Russia, where he led all Ingka operations.
“I am honored and excited to return to India, a market that has a special place in my heart and in my career. I look forward to building on the strong foundation that the team has laid and the many opportunities that await us. India is a really unique market with a huge growth potential,” Antoni said.
The appointment comes at a time when IKEA speeds up its growth and expansion in the country and benefits from the extraordinary economic development of India.
Published on July 22, 2025
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